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Tom Saaristo
Tom Saaristo
14 years ago

There is a reason watches read 10:10 … it’s because with the hands in that position the watch looks like it is smiling.

Tom Saaristo
Tom Saaristo
14 years ago

I learned it in “retail school” and again in advertising. I wish I still had the handbook for my first job at Lord & Taylor, but the verbage went something like this: “All watches should be checked in under normal procedures, inventoried and displayed in the case in which they arrived. If the hands are not set to 10:10 follow the instructions for setting the watch but do not remove the tag that protects the battery” In advertising they were more blatant: “A watch should always be set at 10:10 for a photo shoot. The watch will look ‘happier’, almost… Read more »

Tom Saaristo
Tom Saaristo
14 years ago

A quick Google search on the subject confirms it. Originally watches were set at 8:20 to frame the makers name, but it was thought that the watch looked too “sad”. According to a few articles I found setting watches at 10:10 is the industry standard.

The search I performed at Google was “Why are watches always set to 10:10” but without the quotes

Matt Maldre
Admin
14 years ago

Funny how all these watches have hands. What about a digital readout? DIGITAL BABY! WE ARE IN THE DIGITAL AGE!

Matt Maldre
Admin
14 years ago

YES 1985. I want a nice old school calculator watch. Enough of the silver metal watches already.

Tom Saaristo
Tom Saaristo
14 years ago

I think digital watches went out with the metal bracelets

Laura K.
Laura K.
14 years ago

spud came from the same year and day as you, moose.

Matt Maldre
Admin
14 years ago

I just saw this watch today. And it looks very busy in person. Not a hi-tech busy. But just a messy busy.

Mark R
Mark R
14 years ago

Ha Ha…

My comment about the watch times led Mr. Moose to change the topic title. I feel so influential!!! I’ll try not to let the power go to my head.

Chintan
Chintan
14 years ago

Guys, here’s the ACTUAL history of 10:10 – Initially, the watchmakers want to display their brand name and the date on the watch. Hence the only possible positions were 8:20 and 10:10 with the seconds hand pointing in the other corner. Now, 8:20 creates a problem on the watches with no numbering marks, since the hour hand places itself between 8 & 9 because the minutes hand is moving towards 6. Hence it creates a problem for a quick time check when you have a lot of watches on display at the same time. It takes a few more seconds… Read more »

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