old logo | new logo

Brand New, a division of underconsideration.com offers up quick-hitting, smart, fun, well-thought-out reviews of rebranded logos while always providing a before and after image. Recently they reviewed the revised Ford Mustang emblem. The subtle changes are great. I’m sure the designers were sensitive to the beloved history of the Ford Mustang and didn’t take the …

old logo | new logo Read More »

Jacksonville Suns logo

I think I’m a fan of the logo for the Jacksonville Suns (Class AA affiliate of the Los Angeles Dodgers). It has a retro vibe to it that would look great on a beat-up t-shirt. It also has that coastal, laid back, fun look. With that said, it seems odd that the Sun has that …

Jacksonville Suns logo Read More »

public transit logos

a ton of public transit logos via mic-ro.com. coo. However the Chicago and Chicagoland’s Metra is not represented. Just the CTA.They also have a small collection of views from different trains around the world. Chicago has three photos. Oh, and photos of stations, too.

critique of presidential campaign logos

The New York Times has a great critique of the 2008 presidential candidate logos. And it’s done through cartoons (15 in all). It’s kinda strange that they reference some of the 2000 and 2004 logos, but it’s a fun read.

alabama crimson tide logo

I don’t know much about collegiate sports, but I do know that the Alabama Crimson Tide logo is sweet! Don’t mess with that angry elephant.

infiniti and acura logos

The other day I saw an Infiniti and Acura next to each other in the parking lot. It was interesting to compare their logos. Both are circular in nature implying a race track or endless innovation. Both have elements in the center that point upward implying peak performance and that they’re at the zenith. The …

infiniti and acura logos Read More »