Lately, I’ve been doing a lot of design for a national bank. Their design approach is clean and open. I enjoy their color palette (PMS 382 and 369) and font family (Trade Gothic). Though a lot of the work has been retirement mailings. Looking up photos of rich seniors on sail boats gets on my nerves after a while.
Just recently I designed a mailer that’s going to parents of students. It’s much more refreshing to look up classroom photos. The one above is classic (and is royalty-free). They got the perfect kid for the shot. You could really feel his pain.