toyota slogan offensive

Toyota’s slogan, “moving forward” has problems. I understand that they’re trying to say that they’re a forward-thinking company that is an industry leader with its latest and greatest advancements. However, it can also be read that they are dismissive of their recent random accelerator issues in their vehicles. That’s bad.

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Matt Maldre
13 years ago

Yeah, I totally read that “moving forward” as “let’s forget the past. the past is not important. we don’t care about the past” In fact, I feel more nervous about Toyota simply moving forward, becasue it tells me that they do not learn from past mistakes. And THAT for a car company is VERY VERY dangerous.