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Helvetica Neue is pronounced “noya”

Through my 12 years of being a professional designer, I always assumed that “Neue”, as in the fonts created by Linotype, was pronounced “new” because the German word “neu” is pronounced that way. And I assumed the second “e” was silent. But today I learned that “Neue” is pronounced “noya”. Go figure. I wonder what other font names I butcher on a regular basis.

3 Responses to Helvetica Neue is pronounced “noya”

  1. Mark R August 27, 2009 at 7:46 am #

    When you discovered your mistake, I bet you felt like quite a “Heel”-Vetica. (Insert rimshot here)

  2. Mark R August 27, 2009 at 2:18 pm #

    I like the unexpected reference to Dustin Pedroia, however I would have expected a Francisco Goya reference instead. It’s a more similar word for rhyming and it has the added benefit of being an a famous artist.

    After all, this blog has a heavy art and design focus.

  3. Matt Maldre August 27, 2009 at 3:19 pm #

    Official pronunciation:

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