I have a client whose corporate font is Futura. Futura annoys me. Just look at the letter “j” in Futura Book. It looks like a confused “i” or an upside down exclamation point.
Paul Renner designed Futura in 1928. Sorry, Paul, you were a great German (apposed Nazism from the get-go and a prominent member of the Deutscher Werkbund), but Futura belongs in 1928, not 2007.