designing ads with the product itself

adverstisement: Makita
ad agency: Saatchi & Saatchi
over 20,000 holes drilled

That’s an interesting notion. Use the item you advertising to make the ad. I work at a book publisher. It’d be cool to make a giant something or another with a ton of books.

Makita’s homepage is all crazy with a bunch of glowing teal and black tools. It’s a wild effect, but ineffective at best. I focus on the sea of glowing things and find it challenging to look at each product specificially.