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best economic font for a lot of text

Yesterday’s blog post mentioned how Futura is a terrible font for fantasy football magazines or any publication where there’s a great deal of information to fit into a limited space.

If you’re looking for an economic font that allows for maximum utility, functionality and readability, then go with a slightly condensed serif with a semi-tall x-height. Here’s a list of good recommendations:
Memento
Stone Serif
Meta Serif (my favorite font for text-intensive copy)
Veritas
If you want to go experimental, Unit Slab just might work.

Then you could still use a nice, solid, football-like font for headlines and such. You can’t go wrong with Trade Gothic, Helvetica, or especially Gotham. Again, avoid Futura. It has no place in a fantasy football magazine.

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